Summary of CEG61702 - Marketing Business Administration

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CEG61702 - Marketing Business Administration

Teacher: WAGNER KARL FRIEDRICH HANS PETER

Teaching 1st Meeting Marketing

Marketing Lessons 2017

Announcements

MK01

Product Descriptions

MK 02

Interview Guidelines Marketing Research

MK 03 Marketing Research

MK 04 Strategy

MK 05 Product Policy

Mk 05 Teamwork in Class

Mk06 Communication Policy

Groupwork Market Communication

Mk 07 Price Policy

Mk 08 Distribution

Group work distribution and price

Mk 09 BOS

All 5 teams, please submit your GA 1 here (presentation)- 14/6/17

GA2 Marketing Conception, teams please upload your word files here

Course info

CEG61702 - Marketing Business Administration

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Universiti Kuala Lumpur,
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Kuala Lumpur, 50250

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MARKETING & BUSINESS ADMINISTRATION

Teaching 1st Meeting Marketing

Marketing Lessons 2017

Announcements

Marketing Introduction

MK01

Product Descriptions

Mk 02 History, Triple Green Assignments

MK 02

Interview Guidelines Marketing Research

MK 03 Marketing Research

MK 03 Marketing Research

MK 04 MARKETING STRATEGY

MK 04 Strategy

MK 05 PRODUCT POLICY

MK 05 Product Policy

Mk 05 Teamwork in Class

MK 06 COMMUNICATION POLICY

Mk06 Communication Policy

Groupwork Market Communication

MK 07 PRICE POLICY

Mk 07 Price Policy

MK 08 DISTRIBUTION POLICY

Mk 08 Distribution

Group work distribution and price

MK 09 BLUE OCEAN STRATEGY

Mk 09 BOS

MK 10 PRESENTATIONS

All 5 teams, please submit your GA 1 here (presentation)- 14/6/17

GA2 Marketing Conception, teams please upload your word files here

CEG61702 - Marketing Business Administration